Customer Marketing Analytics
Our range of analytics services enable our clients to increase customer profitability and loyalty, and improve their financial return from marketing activities.
We use a range of data sources to generate insights - from customer transactional databases to external third party data to survey research. In particular, we offer a unique approach to combining attitudinal research with customer databases - so you know not only what your customers are doing but why they are doing it.
Our services include:
- Profitable Loyalty: identifying your most valuable and loyal customers and how to get more out of them
- CRM Database Modelling: customer segmentations; targeting models; 1-1 marketing effectiveness; adding attitudinal insight to database marketing
- Marketing Mix Strategy: measuring the financial impact of advertising and marketing activities; developing optimal marketing strategies
- Promotions Strategy: forecasting and evaluating the impact of promotional programmes
Our clients say...
"We have been able to get much closer to knowing our customers' needs than ever before - Ipsos MORI's analysis and research is at the heart of our marketing plans." (Homebase)
"Ipsos MORI were able to show us how our advertising was working and so help us to make step change improvements to our marketing ROI" (John Lewis Partnership)