Ipsos MORI brings you the latest research and thinking from across our organisation to provide you with a snapshot of the current outlook for UK business.

Contact us to discuss how we can tailor one of these reports for your business and sector.

Recession Update

Our latest recession update illustrates the current mood among the general public, in the marketing department and for the business community at large.

The Imperatives for Customer Loyalty

In July, Marketing Week featured the Ipsos MORI/Logic Group research on Loyalty schemes in Britain today.

Read the Marketing Week review including discussions with key industry figures.

Download a copy of the full research report.

Employer Branding in a Recession

What can organisations do in a recession to maintain and boost their employer brand and build momentum for the future?

Karen Wisdom shares her thoughts on securing and retaining the best employees during difficult times.

Social and Political Trends

Our latest polling shows some signs of increased confidence among the British public. Are these really ‘green shoots’ or do we need to add a health warning to our findings?

Download charts and tables from the August Political Monitor.