Consumer Packaged Goods (CPG)

What drives consumers to make product choices? Ipsos MORI Consumer Packaged Goods (CPG) specialists’ can translate insight into implications for your business, so that we can recommend innovation strategies to help you grow your brands.

Who we are

We are research specialists from a variety of backgrounds who all have a desire to better understand consumers and their motivations.

Our Expertise

Our business is to understand what drives consumers to make product choices to ensure the best strategic direction for our clients.

Our Approach

We work closely with clients to deliver quantitative research solutions that directly address their brand and marketing needs.

Our Clients

We work with manufacturers of a wide range of CPG products, and their agencies, both locally and internationally.

Latest Thinking

Look beyond the basics: what’s driving your brand, is this more emotional or rational, what’s the best strategic route to follow?

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Contact Us

Dave Hannay
Head of Market Understanding & Measurement
Email

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