Latest Thinking

CPG is a key focus area for Ipsos and an area where we invest heavily in new products, which have been developed in conjunction with our key Clients. 

We have a Global Products Centre (GPC) which develops and researches new products prior to launch and also supports the products once launched. 

GPC’s mission is to develop and deliver world-class research solutions and best-in-class thinking to the Consumer Products industry 

The benefits of the GPC are:

  • consistent best practice thinking for our clients
  • increased innovation in our offer in both quantity and quality
  • Ipsos has invested in dedicated resources, global teams, R&D, and global databases
  • ensures that a common philosophy unites our portfolio
  • ensures that the needs of our clients are put at the heart of our innovation process
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Dave HannayDave Hannay
Head of Market Understanding & Measurement
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