Our Approach

How to drive strong brands

• ensure consumers are familiar with your brand - not just aware of it
• build equity with consumers through relevant differentiation and emotional connection
• offer a brand that consumers perceive to be a good value
• continually monitor and build affiliation - the present strength of the brand as well as its future direction

By concentrating on these factors, Marketers can form intimate relationships between brands and consumers.

Relevance and differentiation are especially important

• beyond spending and pricing, relevance and differentiation are the only factors that truly drive sustainable brand growth
• competitive context is important because consumers don’t think in the absolute…and neither should Marketers

These are themes that Ipsos studies throughout the research stages

The Ipsos Innovation Toolbox

• our tool box is very comprehensive: It contains both qualitative and quantitative solutions, as well as forecasting and modelling tools
• Ipsos Marketing’s quantitative and qualitative experts work together to bring you holistic solutions which are unique to Ipsos
• the process is flexible, so you can enter or exit at any point
• our innovation tools and solutions have been developed for global deployment
• many of the measures are common, thus providing cross-stage comparability

The Ipsos Innovation Process

 

Early Stage Tools 

Uncover white space opportunities for new product development and optimization of brand positioning.

Identify which categories represent the best opportunity for extending your brand.

Identify which categories represent the best opportunity for extending your brand.

Define high-potential platforms to serve as a basis for your innovation ideas.

Uncover consumer insights and generate ideas.

Improve your innovation process at the very early stage of development by quantitatively testing new product ideas.

 

Mid Stage Tools 

Screen your best innovation concepts – including breakthrough and niche concepts – and obtain actionable recommendations on how to optimise them.

Identify the key words and phrases in your concept that drive consumer interest.

In an increasingly competitive environment, maximise the chance of success of your marketing mix prior to the launch decision by measuring its sales potential and obtaining actionable direction to optimise it.

Optimise your product lineup for the real world by taking into account retail space limitations, stock outages and complex consumer needs.

Ensure your brand’s packaging makes a powerful impact on the purchase decision, your brand’s health and your bottom line.

Late Stage and Post Launch Tools

Evaluate the full range of pricing scenarios under consideration.

Uncover reasons for a new product’s market performance very early after its introduction.

 

We would be delighted to share more information about our products with you.