Our Expertise

Ipsos Marketing specialises in Innovation and Brand Research.

We uncover the consumer and market insights that serve as the foundation. Then we translate those insights into winning innovation strategies for your brands. Because we know that your brands are your business.

Whether you are developing a new brand, product or line extension, or re-launching an existing brand, Ipsos Marketing partners with you throughout the process.

We promise to be a window into the consumer’s world and to always challenge, inspire and catalyse your thinking. 

We start with our Clients’ objectives, key are

  • building your business while minimising risk
  • optimising your investment allocation to ensure you get the most out of every pound spent – including market research and marketing budgets
  • improving ROI of innovation (fewer, bigger, faster, better, cheaper)
  • building stronger and more profitable brands

We listen closely to you to make sure you get what you need

  • we know that you will partner with us for answers, not research 

We work together with you to identify the right solutions to your business problems 

  • this allows us to deliver reliable answers and the most effective recommendations in the shortest possible time 

We know that you market to people, not to data

  • our research aims to reveal the people behind the statistics – what makes them tick and what doesn’t, what motivates them to change and what compels them to purchase one product over another 

We believe a symbiotic relationship exists between brands and innovation and we reflect this belief in our research philosophy

  • innovation builds strong brands
  • at the same time, brands need to be strong to innovate 

Our tools are built around a comprehensive philosophy

  • we don’t just focus on consumer behaviour, as outcome measures do not tell the whole story 
  • we want to truly understand what drives consumer choice, both functionally and emotionally
  • we believe that everything should be evaluated in the context of the market (competition)
  • to build strong brands which have disproportionate growth in the marketplace, marketers must enable their brands to build relationships with consumers. In this way, marketers can drive consumer choice of their brands now and in the future