Our Approach

We provide our clients with strategic direction in response to their business issues and a roadmap for tactical action planning. These are developed through our deep understanding of the pharmaceutical industry and its market dynamics.

We like to present solutions to our clients in interactive forums or workshops at the end of a piece of research, as we believe this brings the research outputs closer to the end-users in order to make effective business decisions.

We believe in:

• A framework of thinking for key business issues, which enables both global consistency and at the same time local tailoring to market conditions.
• Providing respondents with realistic prescribing scenarios to react to, rather than rely on claimed behaviour.
• Assessing issues from multiple view points, for instance, establishing the emotional, behavioural and environmental factors impacting behaviour, in addition to the rational.
• Using non-verbal data capture, such as ethnography and patient illustrations to enrich and deepen quantitative data.

We have in-house moderators for qualitative research who understand how to conduct deep analysis in a single market and how to scale this across numerous markets.