We are passionate about research, specialise in all key sectors and have a dedicated project management team, all linked to a truly integrated international qualitative network.
We help clients make the right decisions earlier in the process - through fresh, well-informed and challenging qualitative research.
Each project is unique. We mix the familiar with the innovative and we always deliver meaningful findings.
We bet you will interact today with something we have researched - and made better.
We already know all about the consumer’s real self – now we are interested in the parallels between people’s projected self and their digital self.
Rollo McIntyre Director Email
Simon Riley, Research Director at Ipsos MORI Hothouse, talks about the Creativity in Qual and presents a personal list of forms of creative collaboration.
Read More
Discover the Ipsos MORI Shopper Lab - a mock retail environment for a variety of qualitative and quantitative research approaches in 'close to store' conditions.
View the Video
