Latest Thinking

We have been looking at some of the following challenges recently:

• using the online space in early stage innovation studies and co creation
• we are starting to explore how qualitative research can work with biometrics to leverage the best new thinking in behavioural science for our clients
• partnering with eye-tracking experts to adapt the technology for both media and retail clients
• connecting ethnographic work with in-store work to understand the new shopper realities