Our Expertise

We are lucky. In these changing times, we get to see and listen first hand to what is going on right now in the minds of consumers in Britain and around the world. We are a smart boutique qualitative agency specialising in branding and communications. We get our kicks from sniffing out the interesting stuff, making sense of it, then helping our clients use this to get one step ahead. Each team member in the Hothouse has an expert understanding of brands, strategic thinking and commerce. 

We give our clients the buzz of not only knowing how people think, but seeing it, feeling it and remembering it through our vivid and visual debriefs. We give the blend of inspiration and realism our clients need to make bold decisions. 

Being plugged into Ipsos MORI’s vast bank of knowledge and expertise on how the nation’s wider social attitudes, media consumption and tastes in advertising are evolving, we are uniquely placed for understanding the hows and whys of a changing society. Ipsos’s commitment to qualitative research globally means we also link into a truly superb Ipsos qualitative network in Europe, the US, the BRIC countries and around the world. 

Making this expertise work for our clients in the UK and internationally, through innovative, visual and smart qualitative research, is what the Hothouse is all about.