A team of enthusiastic researchers with deep analytical and category experience who specialise in answering our client’s business problems.
Research beginning with understanding market and consumer opportunities through to assessing market potential and optimising the launch for new products.
Cutting edge tools including segmentation and market landscaping alongside our Ipsos Vantis concept screening, product optimisation and forecasting system.
We specialise in markets outside of consumer packaged goods including technology, durables, financial services, travel and leisure and B2B sectors.
The risks of product failure are greater than ever. Help maximise ROI by understanding our seven common innovation misconceptions.
Joe Marshall Head of Industry & Services Email
The latest research and thinking from across our organisation , providing you with a snapshot of the current outlook for UK business.
Read More
Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years and has identified many misconceptions about innovation and how to predict in-market success.
