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Latest Thinking

Ipsos Vantis has evaluated over 15,000 new product ideas over the past 20 years. For many of these, across a wide variety of sectors, there has been an opportunity to observe and analyse the level of in-market success. 

In working through this process, Vantis has identified many misconceptions about innovation and how to predict in-market success. 

This paper explores seven of the most common misconceptions. Read here

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Joe MarshallJoe Marshall
Head of Industry & Services
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Innovation: Seven Common Misconceptions

Innovation: Seven Common Misconceptions Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years and has identified many misconceptions about innovation and how to predict in-market success.

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The latest research and thinking from across our organisation , providing you with a snapshot of the current outlook for UK business.

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