Our Approach

The Industry and Services team comprises of two complementary teams - Market Dynamics and Ipsos Vantis.  

Market Dynamics

For business decision-makers who need to identify and pursue opportunities in the market to grow their business. 

We provide market direction and a roadmap for implementation through a range of survey-based research tools including:  

• Market Segmentation – attitudinal, behavioural and needs-based techniques for consumer or B2B markets
• Category Usage and Attitude – gaining a deep understanding of the category including key drivers of choice, performance in relation the competition and white space opportunities
• Market Sizing – accurately sizing and segmenting markets using a range of volume or value metrics
• Brand Understanding – tracking and understanding the impact of key changes to our client’s brand architecture

Ipsos Vantis

A specialist unit within the Ipsos group, focusing on forecasting, modelling and consulting. This unit has expertise in NPD research for durables, services and ‘new to world’ products, including both consumer and BtoB markets.  

Ipsos Vantis is positioned as having unparalleled ability for linking marketing research results to financial outcomes to predict future sales, market shares, ROI, or simply market potential. 

We provide the following services: 

• Demand Scan - concept screening and diagnostics with early stage forecast to prioritise investment by identifying the winners & losers among new product ideas
• Concept Designer - optimisation of product features and pricing with ‘what if’ forecast model
• Market Simulator - full volumetric forecast modelling to accurately optimise marketing mix and ROI

Building on 20 year’s of experience, Vantis has established the world’s largest database in technology, consumer durables and financial services categories, now comprising over 15,000 product evaluations. This data represents a unique and powerful resource that is integral to our new product development research methodologies. 

Through the database we can benchmark your new product ideas in order to determine whether they are creating a level of interest that predicts a successful product.