We are a team of Retail & Shopper specialists who come with a broad range of backgrounds and experience.
Our business is to understand the motivations and behaviours of shoppers around the world, helping retailers and manufacturers improve performance.
We combine quantitative and qualitative research with in-store observation and sales data, to provide you with a complete picture.
We work with both retailers and manufacturers across a broad range of sectors both in the UK and around the world.
Our latest research suggests that shoppers have adapted quickly to the recession. Are you doing enough to keep up with them?
Nathan Bartlett Head of Retail Email
Discover the Ipsos MORI Retail Lab - a mock retail environment for a variety of qualitative and quantitative research approaches in 'close to store' conditions.
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What do we really think of our banks? Ipsos MORI Financial Services has released new research, looking at current views of the GB banking industry.
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What do we really think of our banks? Ipsos MORI Financial Services has released new research, looking at current views of the GB banking industry.