We help Retailers & Manufacturers maximise retail sales by providing actionable and relevant insight into shoppers’ attitudes and behaviours.
We are a team of Retail & Shopper specialists who come with a broad range of backgrounds and experience.
Our business is to understand the motivations and behaviours of shoppers around the world, helping retailers and manufacturers improve performance.
We combine quantitative and qualitative research with in-store observation and sales data, to provide you with a complete picture.
We work with both retailers and manufacturers across a broad range of sectors both in the UK and around the world.
Our latest research suggests that shoppers have adapted quickly to the recession. Are you doing enough to keep up with them?
Dave Hannay Head of Market Understanding & Measurement Email
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In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.
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Consumers, retailers, and manfacturers are all essential parts of a successful economy. But it's not that simple, says John Coll of Ipsos Retail in the New Statesman.
