Our Approach
In the retail and shopper arena, we have used a broad range of techniques and methodologies in order to answer the questions posed to us by our clients. These cover both qualitative and quantitative techniques and invariably include both at the same time.
Methodologies we use include:
- in store at fixture interviews (Qual & Quant)
- exit interviews
- entry interviews
- shopper diaries
- online interviewing
- database mining
- eye tracking
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- in store videoing
- vox pops
- accompanied shops
- store safaris
- store intercepts
- focus groups
- telephone depths
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