Our Expertise

We combine quantitative and qualitative research with in-store observation and sales data, to provide you with a complete picture. If your research question or hypothesis involves understanding how a shopper thinks or acts then we will be able to help you. 

Examples of techniques that we have utilised in the recent past include:

• defining shopping missions – how are people shopping the category?
• understanding how decisions are made in-store – giving clear direction of the customer driven rationale for product adjacencies and category flow.
• in-store strategies – helping you to optimise your store layout, ranging and in-store communications.
• multi-channel strategies – providing direction in order to optimise all of your customer touch points from the website, to fulfilment and the interaction with the store itself.
• driving customer footfall – enabling you to understand what drives retailer choice in your market and maintain a competitive advantage.
• segmentation analysis - establishing distinct and actionable shopping missions and shopper types.
• ethnographic studies - providing fly-on-the-wall insights into how shoppers behave, bringing manufacturers and retailers closer to their customers.
• data fusion - combining survey and sales data along with predicative modelling to assess the financial impact of initiatives.