Tomorrow’s listeners: making sound connections

In 2009, Ipsos MediaCT focussed on the Government’s ‘Digital Britain’ Report and its implications for the radio industry. In our 2010 Radio Seminar, we continued future-gazing, but move the focus away from the industry / Government perspective and look more towards tomorrow’s listeners.

Our latest research on what tomorrow’s listeners may be like and where radio fits into their listening repertoires, as well as provide views on what may be required to reach and measure this audience in the future. We were delighted to have a panel of high profile industry leaders presenting their views on this important topic.

Key Topic areas covered in our briefing include:

Tomorrow’s listeners When do kids’ listening patterns and attitudes switch to young adult choices? What makes these listeners tick? Where does radio fit into the lives of the young multi-platform, iPod generation? These are some of the questions that we tried to answer showcasing new, bespoke research conducted for the seminar. Speakers: Margo Swadley • Head of Audiences - BBC Audio & Music Justin Gibbons • Managing Partner – Work Research Download the seminar slides here.	Margo Swadley Justin Gibbons
Mobile generation A mobile device is more than a survey tool: it provides the opportunity for passive data collection through an unlimited number of applications – but how can we understand its limitations and play to its strengths? Speakers presented and discussed their take on the technological developments which will revolutionise mobile and media research over the next five years. Speakers: Mark Barber • Planning Director - RadioCentre AJ Johnson • Director Open Thinking Exchange - Ipsos MediaCT Download the seminar slides here.	Mark Barber AJ Johnson
Tomorrow’s measures Speakers discussed the importance of developing new ways to measure radio in an ever more complex & technology-savvy environment. Ipsos MediaCT demonstrated MediaCell, its passive mobile radio audience measurement system, which is currently being trialled in London with the support of a number of leading stations. Speakers: Clive Dickens • COO - Absolute Radio Jim Ford • Development Director - Ipsos MediaCT Download the seminar slides here.	Clive Dickens Jim Ford
Panel Discussion Watch the seminar's panel discussion and Q&As Session chair: James Cridland - Radio Futurologist	Panel Discussion - Part 1 Panel Discussion - Part 2

Tomorrow’s listeners

When do kids’ listening patterns and attitudes switch to young adult choices? What makes these listeners tick? Where does radio fit into the lives of the young multi-platform, iPod generation?

These are some of the questions that we tried to answer showcasing new, bespoke research conducted for the seminar.

Speakers:

Margo Swadley • Head of Audiences - BBC Audio & Music

Justin Gibbons • Managing Partner – Work Research

Download the seminar slides here.

Margo Swadley

Justin Gibbons

Mobile generation

A mobile device is more than a survey tool: it provides the opportunity for passive data collection through an unlimited number of applications – but how can we understand its limitations and play to its strengths?

Speakers presented and discussed their take on the technological developments which will revolutionise mobile and media research over the next five years.

Speakers:

Mark Barber • Planning Director - RadioCentre

AJ Johnson • Director Open Thinking Exchange - Ipsos MediaCT

Download the seminar slides here.

Mark Barber

AJ Johnson

Tomorrow’s measures

Speakers discussed the importance of developing new ways to measure radio in an ever more complex & technology-savvy environment.

Ipsos MediaCT demonstrated MediaCell, its passive mobile radio audience measurement system, which is currently being trialled in London with the support of a number of leading stations.

Speakers:

Clive Dickens • COO - Absolute Radio

Jim Ford • Development Director - Ipsos MediaCT

Download the seminar slides here.

Clive Dickens