When do kids’ listening patterns and attitudes switch to young adult choices? What makes these listeners tick? Where does radio fit into the lives of the young multi-platform, iPod generation?
These are some of the questions that we tried to answer showcasing new, bespoke research conducted for the seminar.
Margo Swadley • Head of Audiences - BBC Audio & Music
Justin Gibbons • Managing Partner – Work Research
Download the seminar slides here.