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Video Gaming

Ipsos MediaCT has extensive experience in the gaming market covering platform, device and title/franchise specific research projects.

Our work is helping clients understand how the changing landscape of the market, as it moves from packaged to mobile and online gaming, impacts existing business models and gamer behaviour. We have the experience to test all stages of the game lifecycle. (Hover over each stage to get more information)

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Paul Maskell
Paul Maskell

Research Director

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Technology Tracker

Read the latest results from our Technology Tracker survey.

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Thoughtpiece - Is the Future of Gaming Digital?

Bite Sized Thought Piece: Is the Future of Gaming Digital?

This thought piece explores the level of interest in downloadable content in the games market, the price gamers are willing to pay and what's holding back adoption.

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