Our Approach

At the heart of any market are the consumers that create and sustain it. We offer a number of solutions under the ConsumerMCT umbrella to help companies improve their business by understanding consumers better.

Brands are the means by which companies differentiate their products from those of their competitors. We provide a method of measuring the strength of a company’s brand using our EquityMCT tool.

Innovation – the creation and constant improvement of a company’s products – are the lifeblood of any business. Ipsos offers a proven approach to improving the success rate of new product development through our PERFORM MCT suite. 

Ipsos MediaCT's toolbox includes a range of custom and proprietary approaches designed to help companies create and sustain competitive advantage.		Equity MCT defines brand equity in terms of its core pillars of quality, relevance, uniqueness and credibility.
PERFORM MCT is a framework that offers flexibility throughout the  development cycle, from conceptualisation to commerciali-sation, employing several proprietary and custom techniques.		Mediator is our proprietary on-line panel offering, a cost effective tool for staying in touch with consumers and audiences.