Ipsos MediaCT's toolbox includes a range of custom and proprietary approaches designed to help companies create and sustain competitive advantage.

Our custom solutions are tailored to individual client needs and have been successfully applied in the media (traditional and digital), entertainment, technology and telecoms industries. These include:

• market landscaping
• customer segmentation & profiling
• market sizing and perceptions
• content testing

Market Landscaping

This survey-based approach produces a holistic and integrated view of the marketplace – the way it is seen by consumers. Information is gathered on the brands used; the imagery and equity of brands in the market; the drivers of brand choice; need states and un-met needs; ‘white space’ opportunities; and barriers/triggers to usage.

Consumer Segmentation

Ipsos MediaCT has extensive experience in market and audience segmentation. Click here for more information on our approach and a case study on consumer segmentation.

Market sizing and perceptions

Gauging the size of a market alongside product usage and ownership has long been a core purpose of market research. At Ipsos MediaCT, we employ innovative techniques to help us generate more accurate assessments of audience and market size and to understand underlying perceptions of your products and services. These include qualitative and ethnographic approaches, proprietary panels and passive measurement tools.

Content Testing

We offer a range of approaches to help you test your content. These include feature testing tools, our proprietary Emoti*Trace product and Hot*Spots, which measures reaction to content. We also offer usability research to help optimise your website design.