Your own customer or audience panel
Mediator is our proprietary on-line panel offering, a cost effective tool for staying in touch with consumers and audiences. It offers a continuous and flexible way of talking to current and potential customers, allowing you to put them at the centre of your strategic planning.
Developing your own customer or audience panel can help you meet a wide variety of research and marketing objectives, from short-term needs to long-term planning. It can serve to enhance, replace or be a catalyst for developing research initiatives. We can establish and manage your panel, taking full responsibility for setting-up, balancing, running and administering surveys efficiently.
What are the benefits?
You are in the driving seat
The panel is owned by you and the sample for research is available to you, and only you, at any time. A panel is a cost-effective research tool compared to paying for ad hoc custom research projects.
Fast and reliable research allows for quick decision making
Whether you need to gather consumer opinion to include in an editorial, get fast feedback on a new column or provide feedback to advertisers - with a customer panel you can launch surveys within a day, with results available almost immediately.
Give your customers the opportunity to help build products or services
You can use the panel to gather very rich, insightful, qualitative data from customers. Bulletin board type questions can be posted where panellists can see and build on other members' responses. This is ideal for generating ideas and brainstorming, and can be used to develop new concepts or editorial.
Help customers understand complex products
The bulletin board can also be used as discussion forums on complex offerings. The media landscape is notoriously complex and we understand why some media services can be confusing to customers. A panel discussion forum can get to the bottom of what is driving the confusion and help build communication pieces that can help to untangle the media landscape for consumers.
Understand your customers throughout their life cycle
If a key objective is to retain audience and build loyalty, it is important to track audience habits over their life cycle. Panel members can be tracked over months and years. For example, tagging panellists who are new customers, clients can track such a group through the different life cycle stages, understand why some audiences may have lapsed and what might tempt them back.
Gain further insight from existing research
Results from extensive, complex research projects often lead to more questions, but you may not have the budget for yet another ad hoc research study. The panel offers the ideal opportunity to answer those questions, quickly and easily with no added cost.
Track customer satisfaction
It can be used to gain knowledge, both quantitatively and qualitatively, on customer satisfaction with specific publications or media brands. You can create a specific sample group (eg those who said they were dissatisfied with a particular service), implement changes to address the issue, then go back and re-survey those same individuals to see if service levels have improved.
- provide internal clients with answers fast: It will prove to be an invaluable tool to answering ad-hoc questions posed by you and your colleagues.
- add power to your marketing materials: It will provide a forum for gathering consumer testimonials for use in marketing and communication pieces.
- create customer loyalty: If your objective is to enhance audience loyalty, simply building a customer panel confirms your dedication to obtaining customer feedback and opinions and will build goodwill among consumers.
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