Custom Research

Media Minds provides custom research solutions in the converging world of media, content and technology . 

Our team of research experts provide tailor-made research solutions designed to help clients improve their business performance. We work with a variety of media and technology owners, entertainment, gaming and content providers, agencies and advertisers to address the challenges presented by the fast-changing media, technology  and communications landscape. 

Some of the questions we have helped clients address include:

• what is the size and profile of my audience and am I meeting their needs?
• is there a market for my new title/site/programme concept?
• how engaged is my audience?
• how does advertisement placement affect impact?
• how can I sell my audience to advertisers and demonstrate ROI?
• what does the audience think of my programmes - the presenters, the format or the scheduling?
• is there a market for our new mobile device?
• what is the ideal pricing structure for my on-line content and services?
• which product features should I include in my new mobile phone package?
• how do consumers view my brand and how does it compare to competitor brands? 
• what can I do to improve perceptions amongst a specific target market?  

We have also developed a number of tools designed to ensure that all of our clients benefit from our experience as well as stretching research budgets as far as possible. These include: 

Equity MCT has been developed to help clients understand how their media, content or technology brands are perceived.  Through our tried and tested research tool, we are able to help them understand how different platforms (e.g. on-line, mobile, television, radio etc.) contribute to overall brand equity.  We can even advise on how to potentially shift perceptions and increase the contribution of sub brands. Read more

PERFORM MCT is designed to help minimise risk in the innovation process.  Working with clients at all stages of the product development cycle, we have developed research techniques enabling them to take some of the guesswork out of product development and ensure that instincts are backed up by solid research data. Read more

Mediator provides cost effective and easy access to the opinions of audiences and potential audiences.  It is a flexible on-line panel solution that can be used across all parts of a company, from sales and marketing through to creative and content production, providing real audience feedback on virtually any issue. Mediator also has the ability to adapt to the world of social networking with community features and capabilities. Read more

The Media Minds team are specialists in media, content and technology research issues, providing us with the knowledge and understanding to add insight and value to research projects.