Entertainment

The Entertainment division is a specialist research unit within MediaCT that focuses on projects in the broad entertainment area, covering:

cinema
DVD and Blu-ray software
piracy within film, music and videogames (digital/counterfeit)
PC and console gaming (hardware/software)
digital vs physical music market
digital distribution
entertainment devices

The team has extensive experience and knowledge gained from managing a range of national and international research projects in these areas and can offer deep insight and clear understanding within the entertainment space.

Types of projects we have managed which cover the full range of quantitative and qualitative techniques include:

titles specific tracking - music, film and videogames
new product market sizing - e.g. Blu-ray players, PlayStation3, Xbox 360
high definition and Blu-ray tracking study
cannibalisation of physical software sales by new digital formats
software sales monitoring and volume forecasting
business models in the music, film and videogames markets
hardware adoption and new device opportunity
market U&As and product tracking In home viewing behaviour / content optimisation
packaging and sleeve testing