Entertainment
The Entertainment division is a specialist research unit within MediaCT that focuses on projects in the broad entertainment area, covering:
- cinema
- DVD and Blu-ray software
- piracy within film, music and videogames (digital/counterfeit)
- PC and console gaming (hardware/software)
- digital vs physical music market
- digital distribution
- entertainment devices
The team has extensive experience and knowledge gained from managing a range of national and international research projects in these areas and can offer deep insight and clear understanding within the entertainment space.
Types of projects we have managed which cover the full range of quantitative and qualitative techniques include:
- titles specific tracking - music, film and videogames
- new product market sizing - e.g. Blu-ray players, PlayStation3, Xbox 360
- high definition and Blu-ray tracking study
- cannibalisation of physical software sales by new digital formats
- software sales monitoring and volume forecasting
- business models in the music, film and videogames markets
- hardware adoption and new device opportunity
- market U&As and product tracking In home viewing behaviour / content optimisation
- packaging and sleeve testing