Technology
In a time when consumers and businesses are using an increasing range of devices and platforms to access, consume, share and pay for content, it is essential for industry stakeholders to understand what impact end users’ behaviour will have on their businesses, and how to adapt their products and services accordingly.
At Ipsos MediaCT, our Technology team works with clients across a range of sectors and countries to enable them to connect with customers and meet their needs based on the detailed insight our research provides.
Our portfolio of services has been designed to help clients address the opportunities which are constantly emerging in this area, answering questions with regard to people, products and brands.
People
How is end user behaviour changing with regard to technology? What are their attitudes, aspirations and needs?
Products
Which new concepts will appeal to target customers? What features should be included? What is the optimum price?
Brands
What is the equity of my brand? How does this vary across different platforms?
We offer the latest qualitative and quantitative techniques, including proprietary research tools, in support of key business requirements such as market segmentation, concept screening, proposition development, usability testing and usage tracking. Our clients include some of the largest and most innovative players in the technology sector globally and commonly fall into the following categories:
- fixed operators
- mobile operators
- games console manufacturers
- search engines
- ISPs
- handset manufacturers
- music labels
- government departments
- regulatory associations
Our team of experts has the experience and expertise to deliver a full range of projects, from small, quick-turnaround surveys to global research programmes. We would be delighted to discuss your research requirements further.