Who We Are

We conduct reliable media, content and technology research to the highest technical standards, in the UK and internationally

Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist our clients in informing their strategic decisions. We work across all media, technology and entertainment sectors and our teams of experts have extensive experience, partnering with our clients to gain a better understanding of this challenging industry. We have particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.

Using a wide variety of research techniques, we help individual media owners, content owner studios, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and license applications. Brief introductions to the work we do are included here but we pride ourselves on designing the most appropriate solutions to meet all aspects of your research needs. Please do contact us if you would like to find out more, or if you have a research proposition you would like to explore.

Industry contracts and syndicated surveys

We are involved in running all the major media audience measurement surveys, including the National Readership Survey (NRS), the Outdoor Measurement Survey (Postar), the Establishment Survey for the TV Measurement Panel (BARB) and Europe's largest and most complex survey – the Radio Audience Measurement Survey (RAJAR).

In addition, media owners, ad agencies and advertisers use our regular multi-country syndicated surveys of business leaders and opinion formers for media planning.  The Business Elite Surveys have been running since the 1970s and survey the top business executives globally.

Understanding media consumers and their habits

• Would you like to involve customers in your strategic development? Create your own online customer or audience panel with Mediator.
• How is my media, content or technology brand perceived?  EquityMCT will help you understand how different platforms contribute to your overall brand equity.
• How can I optimise product development?  PerformMCT will help take the guesswork out of NPD and ensure your instincts are backed up by solid research data.
• What is the level of uptake and usage on new and existing technology?  Our Tec Tracker can help you find out. Whether you are looking to identify an audience, evaluate them, or understand how to reach them effectively and efficiently, we have the experience and expertise to help.

Above we have illustrated just a few of our products and approaches.  To see our full range please click here.

Who will help me?

Sixty members of staff work in the MediaCT specialism.  They are all highly qualified and there to help you solve your business issues and provide you with actionable insightful results.

Meet the MediaCT Directors - Click here