Meet the MediaCT Directors

Liz Landy – Managing Director

Liz is Managing Director of the MediaCT specialism within Ipsos MORI. She has overall responsibility for the business which is split into three distinct areas - industry contracts (audience measurement currencies); international syndicated business (currencies for media planning) and tailor-made research solutions to all players within the media, content and technology sectors. She is closely involved with key account management, new business generation and people management. She has over 20 years of media research experience, having started her career at the BBC where she held a variety of research positions before joining the Ipsos group in 1994.

Initially responsible for all TV and radio projects, she became Director of Ipsos Media in 1997 and then Managing Director and a member of the Main Board in 2001.   In 2007 Ipsos MediaCT was launched.  In Liz’s words ‘We expanded Media’s remit in 2007 in response to the fact that the media, content and technology sectors had converged to such an extent that they needed to be examined in combination, as well as in isolation, to ensure we could service our clients as effectively as possible.  The subsequent significant increase to our business is testament to the fact we read the market correctly’. 

Liz lives in Cookham, Berkshire with her husband and two children, Henry (5 years) and Poppy (4 years). She enjoys having family adventures and being pampered.

John Carroll

John joined Ipsos MORI in 2005 and is a Senior Director in the MediaCT division where he currently has overall responsibility for running both the National Readership Survey (NRS) and the National Radio Listening Survey (RAJAR) audience measurement contracts in the UK.  He regularly presents at international conferences and has published papers on topics such as survey non-response, digital radio, social media engagement and mobile readership measurement.  He is the winner of the Grand Prix at the 2001 BMRA Research Effectiveness Awards and also the ‘Most Innovative Prize’ at the Print & Digital Research Forum in 2011.

John is currently Chairman of the cross-industry Media Research Group in the UK, comprising 700 members across media owners, agencies and research suppliers.  He has a degree in Mathematics and Statistics and is a Full Member of the Market Research Society.  He can be found on Twitter @MediaCarroll.

Ian Bramley

Ian is a Senior Director and manages the Insight Team within Ipsos MediaCT. Ian has been with Ipsos for the past six years, with over 15 years' research experience in the entertainment / technology sectors. Prior to Ipsos Ian has held both senior client side and agency roles, initially starting his career as an in-house market researcher for Warner Bros.

Neil Farrer

Neil has been working in Market Research since 1990 and has extensive experience in the field of quantitative research, particularly in relation to sampling, survey design, complex processing and the technical facets of managing large scale logistically challenging projects. Neil is particularly knowledgeable in the technical aspects of research and has involvement in the NRS, RAJAR and BARB surveys.

Sarah Gale

Senior Director, Sarah is head new product development.  She began her research career twelve years ago at Kingston University and joined Ipsos Media in February 2002.  Sarah has worked on numerous media research projects in her career including many audience measurement studies and insight projects, as well the development of proprietary online panels for media clients.  She has presented at a number of international research conferences and in 2004 was awarded the Market Research Society “Young Researcher of the Year” (Talent Magnet) Award. 

James Torr

James joined Ipsos MORI in 2009 and is Director of Sales and Marketing, having overall responsibility for the Business Elite surveys and their Global development as well as the British Business Survey. Having worked at TGI prior to Ipsos, James now has over 8 years experience of working on Global syndicated media surveys. Over this time James has worked closely with both national and international media owners, agencies and advertisers.

Outside the world of research James has aspirations of moving to the countryside to live the good life with his young family.

Mark Flood

Mark Flood is currently the Director for Media Services, the unit set up to run the BARB and Postar contracts. Mark graduated in Business Information Technology and with a background in research he moved on to become a Project Executive at Research International. Working at Research International for almost three years he was predominantly responsible for the set up and day to day management of a number of large scale continuous surveys for major clients within the travel and transport industry.

Now with over eight years’ experience of media research, having joined Ipsos MediaCT in October 2000, he has overall project management and technical responsibility for all BARB and Postar related activities within Ipsos MediaCT.  Additionally, having gained considerable experience of managing and running online and offline panels he currently has responsibility for C4’s proprietary online panel.

John Stockley

John joined Ipsos in 1993 and throughout this period has been responsible for the overall management of both the original and subsequent RAJAR contracts during both their original and extended periods. He has been responsible for the introduction and implementation of many of the enhancements and operational changes that have added value to the Survey and ensured it has kept pace with the changing demands of the Industry.

He has also presented on these and other aspects of the survey methodology at ESOMAR, ARF and MRG Conferences. He has a long career in media research working with other research organisations, as well as advertising agencies and a publisher. He now works as a Consultant for Ipsos MediaCT.

Gavin Sugden

Research Director, Ipsos  MediaCT. Gavin has over 15 years research experience in the technology market from both research agency and client-side perspective. Gavin rejoined Ipsos in March 2011 having spent the past 5 years at everything everywhere (formerly T-Mobile) in the UK. Gavin has detailed telecoms market, customer and brand research knowledge from both a qualitative and quantitative perspective. This experience also included an advisory role influencing senior board-level decision making during the integration process of the two businesses. 

Beckie Goodfield

Beckie is Director within MediaCT Insight and joined Ipsos MORI in 2004.  She specialises in the design and application of ad hoc media research and has experience of managing and directing a wide range of media-related projects, particularly in broadcast media.  Her skills include design and utilisation of robust and representative samples to strict sampling procedures (e.g. JICREG), providing recommendations based on advanced statistical analysis (e.g. segmentation), and working with a range of quantitative methods and approaches, from social media monitoring to panel set-up and management, to robust and nationally representative face-to-face surveys. 

Beckie has recently achieved a Masters in Market Research and is an assessor for the MRS Advanced Certificate in Market & Social Research Practice.  She has also written a number of media-related thought pieces and papers focusing on areas such as media engagement, mobile devices and the incorporation of social media into wider programmes of research.

Sarah Jenkins

Research Director and Head of Qualitative Research in MediaCT. Sarah has over 10 years experience of undertaking research for both public and private sector clients and specialises in qualitative methodologies.  Having started her career evaluating and advising government on public sector delivery, notably hard to reach groups and disadvantaged households, Sarah has now immersed herself in the world of media and technology.  Sarah supports traditional media technology and content areas develop and deliver qualitative research to a wide range of media clients including all the major television channels and radio stations; mobile and internet giants; and games and entertainment developers. Alongside the delivery of traditional techniques, Sarah is a champion of developing innovative methodologies to meet with client needs. 

Paul Maskell

Paul manages a team of researchers within the Ipsos MediaCT Insight team. Paul joined Ipsos MORI in January 2009 having previously worked here from 1994 to 2000. From 2001 to 2008, he worked in an agency specialising in service quality and loyalty research in the financial services and telecoms sectors.