An Online panel is a pre-recruited group of individuals or households who have agreed to take part in online market research surveys. All are screened meaning you can find hard to reach groups as well as representative samples.
Ipsos has over ten years experience in running online access panels, building on a long heritage in managing offline access panels. Currently Ipsos has online access panels in 43 countries and can target 4.8 million panellists globally. In 2010 we conducted over three million online surveys in the UK alone.
At Ipsos we have our own dedicated global online specialism that manages and maintains all Ipsos global online research. Linking our global panels in this way allows us to maintain one of the largest and highest quality panels in the world. This provides our clients with a valuable sampling source to service project needs.
Concept/Product Testing, New Product Volume Forecasting, Usage & Attitudes Studies, Brand Equity Studies and Omnibus Studies are a few of the most commonly recurring types of studies that we currently carry out using our Online Access Panels.
We constantly update our panels; using a wide range of recruitment methods, including offline and online, applying high quality maintenance techniques to the panel.
True panels are not merely co-operative lists or databases of individuals. Rather, our experience has shown that the sample source selected plays a vital role in a company's ability to make accurate decisions. Our panels are not just lists or email databases of individuals, but managed Access Panels.
Our Panel differentiation points:
- Global Reach – with panel presence in 43 countries and trusted and fully vetted preferred supplier arrangements in many more.
- The highest quality and compliant with ESOMAR regulations.
- Standardised recruitment questions for all countries.
- Sampled using our state of the art sampling tool, Samplix, which was developed by Ipsos. This allows samples to be extracted based on agreed quotas and compared to each national breakdown.
- Representative samples on the basis of up to six demographic criteria (additional criteria can be added according to client requirements).
- Specialised panels (sub-panels) that are continuously updated.
- Recruitment — a multiple source strategy, sensitively targeted to the culture and infrastructure in each country.
- Member services — sensitively managing the community, engaging panelists, rewarding participation, protecting privacy.
- Database — efficient, tried and tested processes carried out routinely, promptly and effectively.
- Deliverability — rules and best practice within the industry, partnerships with internet providers to ensure e-mail deliverability.
- Analytics — monitoring performance and participation rates.