Multi-client research

Ipsos MORI's Multi-client Research programme includes three core business audiences. Brief overviews are set out below — please contact the executives named for more information on prices and timing.

Captains of Industry

Ipsos MORI's Captains of Industry survey is the authoritative view of senior business opinion in Britain today. We interview, annually, 100 top directors from Britain's largest companies, approximately half of whom are in the FTSE-350. Typically, 80% of respondents are Chairmen, CEOs, and MDs. They collectively represent over one million employees and more than £200 billion of market capitalisation. The survey can be used to understand attitudes towards your organisations and identify opportunities to enhance and develop new business.

For more information, please contact Matthew Chatterton on 020 7347 3112.

Equity Analysts and Institutional Investors

For 25 years we have conducted ‘City' surveys among institutional investors and sell-side analysts. It is an effective way for major companies and their investor relations professionals to evaluate their reputation and IR activities among these key audiences. Highly flexible in terms of question areas, sample selection and timing, this research is particularly useful for tracking purposes.

For more information, please contact Roger Stubbs on 020 7347 3121.

Business and Financial Editors / Journalists

This is Ipsos MORI's twice-yearly authoritative picture of the opinions of leading business writers: c.30 face-to-face interviews with Britain's top City and Business Editors on the national daily and Sunday press, leading regional newspapers, business periodicals and financial broadcasters.

For more information, please contact Chris O'Brien on 020 7347 3139.