Ad Hoc Personal Finance Surveys

IMFS has its own team of highly experienced ad hoc researchers who specialise exclusively in financial research.

All types of research can be carried out including quantitative and qualitative. Our specialisms include:

• general financial behaviour / usage and attitude studies
• new product development / concept testing / enhancing or refining product propositions
• customer satisfaction research
• advertising evaluation / tracking
• brand awareness and image tracking
• PR surveys
• corporate reputation evaluation / tracking
• trade-off / conjoint studies, forecasting uptake of particular financial products, modelling and associated research capabilities.

The continuous IMFS tracking survey often forms an integral part of our ad hoc projects, by providing important information on the nature of the market and type of audience being researched that can be directly incorporated into the project design.

The continuous survey is also a valuable source of normative data, which can be used as a benchmark when assessing the findings from ad hoc research projects.

Our MFS recall panel — respondents who have already been screened on the continuous MFS tracking survey — provides an ideal solution when attempting to locate and research high quality, reliable samples of difficult to find consumer segments.

Where required, methodology specialists from other Ipsos MORI divisions provide expert input in order to ensure the best possible research for clients.