General Public Corporate Image Survey

Ipsos MORI has been conducting corporate image surveys for over twenty-five years, in order to discover how well (or poorly) companies are perceived in the eyes of consumers. Each year since 1995, Ipsos MORI Financial Services (IMFS), the specialist financial division of Ipsos MORI, has conducted corporate image surveys tailored to the personal finance sector.

MFS' bi-annual general public corporate image survey is the ideal vehicle for:

• evaluating the public's perception of companies
• discovering how well companies are regarded in comparison to their competitors, among both customers and non-customers
• monitoring how perceptions of companies change over time.

The survey acts as both a customer satisfaction monitor and as a tool to determine how well companies are projecting themselves to non-customers in the market place at large.

Survey subscribers receive maximum value from the survey data through:

• our database of trend data collected in past surveys, which gives subscribers the opportunity to monitor how their performance (and that of competitors) has changed over time
• the ability to cross-analyse the results by numerous variables, such as demographics or whether one is a customer or non-customer of a particular company
• output that is tailored to each subscriber.

As with all of our corporate image surveys, we interview a nationally representative sample of approximately 2,000 adults in Great Britain, using our Ipsos MORI omnibus survey.