Leisure

As the pace of modern life continues to speed up, more importance is being placed on high quality leisure and tourism experiences. In an increasingly competitive environment, it is vital to understand the views of current, potential and lapsed users of your services. Ipsos MORI's leisure and tourism research team have years of experience of researching key issues, helping clients take important decisions with confidence.

For the past 20 years Ipsos MORI has been helping organisations in the leisure and tourism sectors to find out more about their visitors, potential visitors, and other stakeholders. Over this time, there have been massive changes in provision of leisure and travel, and it's only by keeping track of the wider market place that organisations can maintain their competitive edge.

There's no 'one size fits all' solution. Our dedicated team of researchers work closely with clients to develop approaches that suit their individual needs. Through our detailed understanding of the marketplace, along with our wide ranging experience of different research techniques, we can offer solutions to suit all types of clients, big and small.

Museums and attractions

Ipsos MORI's Attractions newsletter covers some of the latest research undertaken on issues relating to museums and attractions. Download the most up to date version here.

We always aim to provide context in our reporting - helping clients to see the bigger picture in order to make more sense of their research findings. For example, we regularly look at demographic movements, and the impact these have on the sector. In addition, our clients gain free access to our unique normative database, Perspective. This represents the views of over 100,000 visitors to attractions collected over the past 15 years. It is divided by attraction type and visitor demographics. Clients can benchmark their visitor survey results with the profile, satisfaction ratings, attitudes and behaviour of people visiting a range of other sites.

Travel & tourism

The face of travel in the UK has changed massively in recent years, and there's little reason to doubt that this trend will continue. Staying consistently ahead of the game can only come through a thorough understanding of market conditions, traveller perceptions and expectations.

Ipsos MORI's dedicated team of travel and tourism researchers have worked with a wide range of organisations in this field, at home and abroad, helping clients to improve their understanding of key audiences - from holiday makers and business travellers to travel agents, and from staff to opinion formers (such as MPs and captains of industry). Among others, we work with tourist boards, airlines, tour operators and travel agents, airports, and industry bodies. Not only does the Ipsos MORI name guarantee quality research, on which you can take decisions with confidence, but it also helps you gain the attention of key stakeholders and the general public.