Customer Satisfaction

Customer satisfaction research is an invaluable way of measuring, and monitoring, performance. Poor business performance and/or reducing revenues can be preceded by falling customer satisfaction ratings.

We aim to give context and a deeper understanding of your customer's requirements and their thoughts on the services you offer. We provide actionable information and data — benchmarking/tracking over time and specific/detailed recommendations for improvement.

Recent examples of customer satisfaction research include:

  • research to establish the key drivers of satisfaction for a train operator
  • tracking customer satisfaction amongst rail operators
  • a qualitative investigation into satisfaction with the quality of road surfaces
  • customer satisfaction research amongst recent users of the MOT test.

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Ipsos MORI contacts

  • Carole Lehman
  • Carole Lehman
  • Head of Transport Research, Loyalty
  • Email
  • Ben Marshall
  • Ben Marshall
  • Research Director, Loyalty
  • Email
  • Gemma Decent
  • Gemma Decent
  • Associate Director, Loyalty
  • Email