Customer Loyalty

Customer loyalty is one of the most valuable assets for any business. We work with our clients to grow and nuture customer loyalty through:

• identifying the most profitable customer groups
• developing loyalty strategies for different customers
• understanding customer needs
• managing the customer experience
• setting targets and managing performance
• more effective one-to-one marketing.

We offer our clients a range of tools:

• quantitative tracking and performance setting
• mystery shopping
• qualitative testing and diagnosis.

Ipsos Loyalty has conducted extensive R&D in order to develop its proprietary knowledge base and suite of tools.

Our Loyalty Index has been shown to be a better predictor of customer churn than other measures.

Our Loyalty Optimizer framework offers a unique overview of the relationship between customers and a brand, bringing together process and market dimensions.