Customer Marketing Analytics

Customer databases provide a rich source of information on what customers buy and who they are. But imagine how much more effective your communications would be if you also understood the motivations of each individual customer.

Our customer marketing analytics team combines attitudinal research with customer databases to improve returns from one-to-one marketing. So you know what to say to each of the customers on your database to maximise their value to your business.

"We have been able to get much closer to knowing our customers'
needs than ever before — the analysis and research is at the heart of our marketing plans". Homebase

How do we do it?

1. We select a sample of customers from your database.
2. We undertake a survey of these customers.
3. We cross-match the responses with the corresponding transactional records on your database.
4. We measure the motivational drivers of customer behaviour within this sample.
5. We project the results across your entire database.

This enables you to identify the right messages for different customers and target your spending more effectively, producing significant improvements in your return on investment.