Ipsos MORI Marketing provides market research to consumer goods and durables manufacturers, business services providers, retailers and healthcare/pharma companies.
We organise ourselves into business sectors so that we can provide relevant market expertise and knowledge, as well as having developed tailored products that recognise the different marketing issues at stake. After all, selling a durable such as a phone, with many product features and service choices, is very different from helping establish what doctors will make of a new drug, or judging how many consumers will respond to a new beer or a kitchen cleaner. And different again from working with a retailer or manufacturer to maximise sales.
We work extensively on innovation issues, be that a new product, a new pack, a new shopping fixture, the ambience and effectiveness of the outlet (whether in store, HORECA or online), or even a new service. And whilst the core of any research business is the ability to find out what motivates and influences consumers and customers, the difference we bring is our ability to help marketers make the right decisions, based on those insights, bringing a commercial edge to everything we do.
For every sector, we can assist a complete journey (qual and quant) from market understanding and segmentation through to ideation, concept testing and development, optimisation and simulated test market. Beyond launch, we can help clients measure launch effectiveness, the effects on brand equity, portfolio and brand stretch, and even econometric modelling of your sales and marketing deployment.
We work with some of the world's largest brands, providing both local and global advice. To find out more about our specific expertise, click through to the relevant link: