Quantitative Research
We use a broad range of quantitative research techniques to help organisations assess and enhance the performance of their products and brands, from early stage idea generation and market understanding to post-launch research. These include:
Early Stage
Perceptor®
Category and brand level insight to optimise your position and understand your competitors' strengths. Understand what consumers want from the market, where you dominate, weaknesses you could correct and areas of differentiation that you could own.
Market Landscape
A roadmap for strategic visions, brand planning and innovation. Ensure that your new products and services stand out from the tens of thousands launched each year - and also sustain a competitive advantage for your existing brands.
InnoScanTM
A tool for evaluating opportunities early in your innovation process - an efficient way to screen many ideas (up to 100 at once) to ensure that your innovation pipeline is only full of product ideas that consumers actually want, and improving your innovation ROI.
Mid Stage
InnoScreen®
Screen consumer goods concepts in any country and choose winners based on a validated measure of in-market potential. Be confident that your new products will flourish in the real world.
Designor®
Predict how well your relaunch or new product will perform in-market versus its direct competition, and understand how to maximise your trial and volume potential. Designor provides powerful diagnostics and simulation capabilities to help maximise your brand volume.
Line Evolution®
Advanced line optimisation that confronts new consumer and retailer realities. With consumers' changing needs sparking line extension opportunities and retailers unable or unwilling to stock broader product lines, you may be forced to re-think your product line-up.
Pack Evolution®
Be sure your brand's packaging makes a powerful impact on consumers' purchasing decisions, your brand's health and your performance: develop powerful package designs.
Late Stage
Price Evolution®
Managing prices to maximise benefits. Results of a price change are often affected by other changes occurring at the same time. Isolate the effects of price changes and cover the full range of possible pricing scenarios under consideration.
Designor® Shelf
Optimise your performance on shelf. Impact and stand out on shelf are important factors in a product's trial for relaunches and line extensions. Ensure your product has the best start in life by making sure consumers can find it and react positively through measuring performance in a competitive context.
InnoTrackTM
Leverage early consumer feedback to guide new products to success. With so much invested in a new product launch and expectations high, you need to know the reasons why your product is flourishing or floundering.