Checkout - helping you make your launch more successful

Checkout is Ipsos MORI's latest addition to the suite of solutions offered as part of our innovation funnel research solutions. It helps you to increase the chances of success at launch by optimising your in-store strategy in the competitive environment.

Checkout uses the Ipsos MORI Shopper Lab (a mock store) that provides a facility for our clients to conduct confidential testing in ‘close to store' conditions prior to commercial launch that does not require retailer permission.

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A New Breed of Shopper
- are UK retailers ready?

Consumer reactions to the economic crisis are likely to be very different this time round. New research by Ipsos MORI's Retail & Shopper division shows that the online revolution has created a savvier shopper generation of price checkers and deal hunters.

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Understanding shoppers from every angle

Our business is to help retailers and manufacturers improve performance by understanding the motivation and behaviour of shoppers in the UK and around the world.       

For over 25 years, we have been the Retail & Shopper research partner of choice for a large number of high street names and manufacturers who use our research to help them gain competitive advantage.

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