Bespoke research

Media Minds is the custom research team at Ipsos MediaCT.

We are dedicated to providing bespoke, insightful, actionable solutions to specific research issues. We work with media owners, agencies and advertisers to address the challenges presented by the ever-changing media and communications landscape. Whether you are looking to identify an audience, evaluate them, or understand how to reach them effectively and efficiently, we have the experience and expertise to help.

Please contact us to discuss the media research issues you are facing, whether you are in the preliminary stages, trying to determine what you need to measure, or whether you have a detailed brief. We would be happy to hear from you.

Some of the questions we can help you answer:

• How do consumers really use media?
• Is there a market for my new title / site / programme concept?
• How does advert placement affect impact?
• What is the size and profile of my audience and am I meeting their needs?
• How can I sell my audience to advertisers and demonstrate ROI?
• Is my audience using the interactive services on my channel, how are they using them, and what are the motivations and barriers to usage?
• What does my audience think of my programmes, for example, the presenters, the format, the trailers, the scheduling?
• My brand is a TV channel, a radio station and a magazine. How do consumers perceive it overall and what effect does each medium have on their perceptions?