Media Brands in a Multiplatform Era
The media industry has undergone a period of huge change and as a result, the media brand is becoming increasingly important.
Consumers now experience media brands through a whole host of different platforms, and a key challenge is to understand how their overall brand is perceived, what is driving those perceptions, what contribution each individual platform has on overall brand equity, and how these elements can be integrated into the overall brand strategy.
The Ipsos MediaCT UK team recently held an exclusive breakfast seminar - discussing:
the thinking behind our brand philosophy
how Ipsos MediaCT have applied this philosophy to help client organisations in the UK
an overview of how our research has helped to shape Playboy's brand and marketing strategy - presented by Playboy's Sales and Marketing Director
how research can help clients maximise and understand the role and contribution of media brands in a multiplatform world.
To download a copy of the presentation (2.13MB), please click here
To download a copy of the Ipsos MediaCT Equity flyer (590kb), please click here
For more information, please email: Liz Landy - Managing Director of Ipsos MediaCT