BE:ASIA

BE:ASIA, the media survey of Asia's business elite (formerly ABRS), is a syndicated survey that measures the media consumption, business decision-making responsibilities and personal profile of Asia's most influential business executives.

Executives qualify for the survey by virtue of working for the region's largest and most important companies, and by having a senior management role within those companies. Asia's business elite therefore make decisions on behalf of companies that account for a large proportion of economic activity across the region.

BE:ASIA 2008 is first and foremost a media planning tool, used to optimise campaigns directed at the most senior business decision-makers, frequent travellers, high income earners and other business/high status targets. It covers consumption of television, print, online and digital media, as well as a range of upscale products and services. The survey is unique in focusing specifically on Asia's most senior business executives in order to deliver insightful, consistent and reliable data for media planning.

BE:ASIA 2008 represents 239,743 of the most senior executives, working at 49,278 of the largest commercial establishments in 8 key markets across Asia.

BE:ASIA is sponsored by international print and broadcast media and major media buying agencies. The major subject areas covered by the survey data are:

• recency (average issue readership) and frequency of reading
• source of copy
• most important business and most important current affairs reading
• readership engagement attributes
• television audience measurement (average programme audience) and frequency of viewing
• website audience and frequency of visiting
• digital media take-up (downloading, streaming, podcasting etc.)
• company size, activity, scope of operations
• job title, directorships, scope and nature of responsibilities
• scope and value of decision making
• business and personal air trips and hotel stays
• income, personal investments, credit card usage
• action taken after media consumption
• ownership/ usage of high status items, (e.g. luxury goods, sports club memberships), technology items and the Internet
• demographics

BE:ASIA is one of a family of international media surveys, with sister surveys covering Europe, Japan, North America, Australia, Latin America and the Middle East. These include These include BE:EUROPE, BE: JAPAN, BE:USA, BE:MENA, BE:LATAM. All except for MENA and Latam use a common methodology.

BE:ASIA's sponsors include: The Wall Street Journal Asia, BBC World, BusinessWeek, CFO Asia,  The Economist, The Financial Times (HK) Ltd, Forbes, Newsweek, Time, Fortune, Yazhou Zhoukan and South China Morning Post.

Fieldwork period: September 2007 - January 2008

Sample size: 5,641

Survey method: Telephone screening, followed by a self-completion questionnaire administered both online and via postal method.

Countries:

How to access the survey

We welcome sponsorship from international and national publications, broadcasters and media and advertising agencies. Sponsors may use BE:ASIA for promotional purposes and are allowed full electronic access to the survey data.

BE:ASIA reports may also be purchased from Ipsos MediaCT.