BE: EUROPE

BE: EUROPE, the media survey of Europe's business elite (formerly EBRS), is a syndicated survey that measures the media consumption, business decision-making responsibilities and personal profile of Europe's most influential business executives.

Executives qualify for the survey by virtue of working for the region's largest and most important companies, and by having a senior management role within those companies. Europe's business elite therefore make decisions on behalf of companies that account for a large proportion of economic activity across the region.

It is first and foremost a media planning tool, used for campaigns directed at senior business decision makers, frequent travellers, high income earners and other business/ high status targets. The survey is also of interest to other users concerned with the size, composition and profile of this group. Being focused on senior executives, BE: EUROPE is unique in providing large sample sizes, even when analysing sub-groups.

The 2006 survey covered an estimated universe of 441,746 executives at 60,935 business establishments and was the sixteenth in a series of surveys that began in 1973.  A consistent definition of ‘business person' has been used throughout the series, with continuous updating and refinement.

BE: EUROPE is sponsored by international print and broadcast media and major media buying agencies. The major subject areas covered by the survey data are:

• frequency (average issue audience) of reading
• readership and TV channel engagement attributes
• most important business and current affairs reading/ viewing
• website audience measurement/ engagement 
• television audience measurement (average channel audience), frequency of, time spent, and location of viewing
• TV platform
• most reliable source of international news
• strategic issues
• company size, activity, scope of operations
• geographical area of international business involvement
• job title, directorships, scope and nature of responsibilities
• scope and value of decision making
• business and personal air trips and hotel stays
• income, personal investments, net worth
• ownership/ usage of high status items, technology and the Internet
• internet usage and attitudes towards internet use
• attitudes towards work and home life
• demographics.

Universe: 441,746 senior decision-makers in 60,935 establishments.

Universe definition: The European business elite universe is defined as senior business individuals in Europe's largest companies. In each survey, senior business individuals are broadly defined as heads of specified job functions in medium-sized and large companies in the industrial and commercial, banking and insurance sectors. It covers Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom (Great Britain and Northern Ireland).

Survey method: Telephone screening, followed by self-completion postal questionnaire.

Sample size: 7,200+

How to access the survey

We welcome sponsorship from international and national publications, broadcasters and media and advertising agencies. Sponsors may use BE: EUROPE for promotional purposes and are allowed full electronic access to the survey data. A full list of sponsors is available on request from Ipsos MORI Media.

BE: EUROPE reports may be purchased from Ipsos Media.