BE: JAPAN

The media survey of Japan's business elite (formerly JBRS) is the first media survey of Japan's senior business decision-makers, and is available to both Japanese and international media planners.

Run as a joint venture between Ipsos Media and Adams Communications of Japan since 1998, the survey provides information on the business responsibilities and financial status of the country's most influential executives and managers.

BE: JAPAN is first and foremost a media planning tool, used for campaigns directed at senior business decision makers, frequent travellers, high income earners and other business/ high status targets. The survey is also of interest to other users concerned with the size, composition and profile of this group. Being focussed on senior executives, BE: Japan is unique in providing large sample sizes, even when analysing sub-groups.

Executives are drawn from a sample of medium-to-large companies across a range of size and sectors. These establishments are telephoned and the names of up to three heads of function are obtained. A self-completion questionnaire is mailed to those executives who qualify.

The major areas covered by the survey are:

• readership of 40+ international and national publications
• involvement in business purchase decisions
• business and personal travel (flights, class of travel, destinations, hotels, loyalty programmes)
• personal income and investments
• luxury and hi-tech goods and credit/charge card usage
• internet usage
• car ownership
• business position, responsibilities, industry sector
• international business activities
• age, nationality.

BE: JAPAN is sponsored by Japanese and international media and major media buying agencies.

Universe: 69,976 senior decision-makers in 13,730 establishments.

Universe definition: Senior heads of function in large and medium sized companies throughout Japan (including industrial and commercial companies, banks and insurance companies, and multinationals). Japanese companies with 300 or more employees are included. Non-Japanese companies and foreign affiliates are included regardless of size.

Survey method: Telephone screening, followed by self-completion postal questionnaire.

Sample size: 800+

How to access the survey

BE: JAPAN welcomes sponsorship from international and national publications, broadcasters and media and advertising agencies. Sponsors may use this data for promotional purposes and are allowed full electronic access to the survey data. A full list of sponsors is available on request from Ipsos Media.

The reports may be purchased from Ipsos Media.