BE: MENA

BE: MENA, the media survey of the Middle East business elite, is a syndicated survey that measures the media consumption, business decision-making responsibilities and personal profile of the Middle East's most influential business executives across Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Lebanon and Jordan.

Executives qualify for the survey by virtue of working for the region's largest and most important companies, and by having a senior management role within those companies. The Middle East business elite therefore make decisions on behalf of companies that account for a large proportion of economic activity across the region.

BE: MENA is first and foremost a media planning tool, used for campaigns directed at senior business decision makers, frequent travellers, high income earners and other business/ high status targets. The survey is also of interest to other users concerned with the size, composition and profile of this group. Being focussed on senior executives, This survey is unique in providing large sample sizes, even when analysing sub-groups.

It uses a definition of ‘business person' consistent throughout the Business Elite survey series, with continuous updating and refinement. It is sponsored by international national print and broadcast media and major media buying agencies. The major subject areas it covers are:

• frequency (average issue audience) of reading
• readership and TV channel engagement attributes
• most important business and most important current affairs reading/ viewing
• website audience measurement/ engagement
• television audience measurement (average channel and programme audience) and frequency of and time spent viewing
• media platform turn to first
• action taken after media consumption
• company size, activity, scope of operations
• job title, directorships, scope and nature of responsibilities
• scope and value of decision making
• IT and banking brands purchased/ used
• business and personal air trips and hotel stays
• income, personal investments, credit card usage
• ownership/ usage of high status items, technology and the Internet
• internet usage and attitudes towards internet use
• attitudes towards work and home life
• demographics.

Universe:

Universe definition: The senior business market in the Middle East (Includes heads of functions in commercial and industrial establishments and the head offices of banks and insurance companies) across Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Lebanon and Jordan.

Survey method : Telephone screening, followed by a face-to-face interview.

Sample size: 2,000

How to access the survey

BE: MENA welcomes sponsorship from international and national publications, broadcasters and media and advertising agencies. Sponsors may use this data for promotional purposes and are allowed full electronic access to the survey data. A full list of sponsors is available on request from Ipsos Media.

BE: MENA reports may be purchased from Ipsos Media.