Entertainment

The Entertainment division is a specialist research unit within MediaCT that focuses on projects in the broad entertainment area, covering:

• Theatrical / Cinema
• Entertainment Devices
• In Home Viewing Behaviour / Content Optimisation
• DVD & high def software
• Piracy (Digital/counterfeit)
• Console Gaming (hardware/software)

The team have extensive experience managing a range of research and offer deep insight and understanding within the entertainment space.  

Types of projects we have managed cover the full range of quantitative and qualitative techniques including:  

• Titles specific tracking - Console, Theatrical and DVD Software markets
• Content testing - early concept board through to finished film
• Content optimisation
• Package and sleeve testing 
• Cannibalisation of software sales from new formats
• Exit Interviews
• Software sales monitoring and volume forecasting
• Software piracy - syndicated study and ad hoc
• In home viewing behaviour
• Hardware adoption and new device opportunity
• Market U&As and product tracking

As part of the IPSOS group, the Entertainment team are able to manage both ad hoc local projects, as well as large scale international continuous studies.

We are also able to harness the expertise that sits within the IPSOS specialism's so as to ensure every project has the most relevant specialists that IPSOS can offer.