Publications
Please click on below links to view the latest publications and thought pieces from Ipsos MediaCT.
Trust In Online Research
- Online Data Collection
More and more research is moving to the internet. It is estimated that around a third of survey research globally now uses an online methodology. Within Ipsos MORI, more interviews are now conducted online than via face-to-face or by telephone. Online data collection is now the method of choice for many applications.
Online research has many benefits over more traditional methods. It removes interviewer bias, breaks down international boundaries, is more cost effective, faster and allows for real time reporting. But what should users look out for and are there any pitfalls?
Please click HERE (pdf 312kb) to download the whole thought piece.
Is Research Keeping Up With Technology?
- Changing Media Landscapes
Fragmentation in the Media industry is happening across multi media platforms. It is now possible to listen to the radio on a TV, to watch TV on a mobile phone and to access the internet from anywhere. As a consequence, Media owners are increasingly running businesses that span more than one medium and they want to measure them all.
This rapid pace of change in media consumption has placed increasing demands on the measurement systems that already exist. The quantification of fragmenting and diversifying markets present real challenges...
Please click HERE (pdf 340kb) to download the whole thought piece.
Response Rates
- Finding Direction 
Ipsos MediaCT has developed a series of Bite Sized Thought Pieces - designed to give you a quick overview on some of the industry's hot topics.
The market research industry depends on the co-operation of the public to provide information about their behaviour and attitudes. People are increasingly busy and suspicious of intrusions on their time. What can be done to halt the decline in response rates?
Please click HERE (pdf 361kb) to download the whole thought piece.
Early adopters
- Measuring a Niche Audience 
The term 'Early Adopters' was first coined by Everett M. Rogers in his book, 'Diffusions of Innovations' (1962), where he proposed that the uptake of any new innovation or idea was staged and that the rate of adoption can be categorised by five groups – innovators; early adopters; early majority; late majority; and laggards.
Early adopters are an attractive group of people to advertisers. They are generally perceived to be those who are interested in new ideas and technologies, often trialling and purchasing before others.
Please click HERE (pdf 237kb) to download the whole thought piece.