Technology

We live in an age of technological revolution. Technology surrounds us and has become integral to our daily lives; the pace of change is unrelenting. At Ipsos MORI Technology we work with clients across a range of sectors to enable them to connect with their customers, adapt to changing markets and develop products and solutions to meet customers' and business's needs, in the Western world, but also in new, relatively untapped emerging markets.

Our research delivers insights into key business issues. Here are some of the questions we have recently been working on with our clients:

• Market understanding and sizing: What is the market opportunity? How can we target different customer types?
• Proposition development: Which features are most motivating and have the greatest potential?
• Concept development: Which concept(s) are most likely to succeed?
• Pricing: What is the price elasticity for the market? Is price more influential than promotions?

• Product optimisation: Which new benefits / features are most motivating and retain greatest share? Which bundle maximises share and have greatest reach?

We offer a range of research solutions including qualitative and quantitative techniques for proposition design, concept screening, consumer and market understanding as well as advanced analytics and modelling, for conjoint and segmentation exercises.

Looking for insights into the digital music market? You need Tempo, a new syndicated research study covering the UK, France and Germany. It provides information on digital music trends and extends our successful US study, now in its seventh year.

Do people find your website easy to use? Internet users are demanding and are unlikely to persevere with sites they find confusing or frustrating. Our usability research helps maximise improvements in the key areas of using clear language and locating, navigating and prioritising the information of greatest importance to visitors.

Technology usage statistics: access the wealth of data we gather on how people use a wide range of technology.

Unlocking the secrets of the hi-tech nation: Engage is our syndicated study that helps you understand the impact of new media technologies among British gadget users.