Tempo

Tempo Europe is a quantitative research programme tracking people's behaviour in relation to digital music, building on a tracking study that Ipsos Group has been carrying out in the US since 2000.

Tempo looks at behaviour in France, Germany and the UK through prevalence tracking among the general public and a deep dive among downloaders to gain in-depth perspective. It comprises 1,000 interviews among the general public and 1,000 online interviews of downloaders. All participants aged 16 and over. The study covers:

• general downloading
• fee-based downloading
• filesharing
• ad-supported downloading
• mobile over-the-air downloading
• pushed content.

It also examines the following brand metrics:

• operating system
• MP3 player
• mobile phone service provider
• mobile phone handset
• fee-based services
• fliesharing websites
• media player.

It includes demographic and technographic information such as:

• age
• gender
• education
• household income
• region
• ethnicity
• PC ownership and operating system
• internet access home and away
• mobile phone service provider, handset manufacturer, downloading behaviour, spending, frequency of ring tone changes, wireless, music
• MP3 player brand, number owned, volume of content, video capability, wireless capaibility, transferring behaviour, source of content
• video game consoles, headphones, HDTV, whole-home audio, etc.

Tempo also examines:

• preferred music genre
• physical, iTunes, WMA, peer-to-peer
• digital rights management (DRM)
• blogs and impact on downloading
• social networking sites
• music TV viewing
• CD burning, copying and ripping
• digital music collection format.

Discounts are available for businesses who buy our US tracking study,