Usability

Ipsos MORI has been testing the usability of web sites for more than ten years and during that time internet users have become more demanding and selective about the web sites they visit: they are unllikely to persevere with sites they find frustrating or confusing.

The most successful sites are those where it is straightforward to locate, navigate and prioritise the information users find most important, and which use clear language. Our usability research helps organisations make improvements in these key areas and ensure that their site is accessible to all users.

We work with a wide range of public and private sector clients.