Reputation management for success
Building and maintaining reputation is crucial to the success of every organisation. Understanding and monitoring the way you are perceived by your stakeholders, and their changing expectations, will help you to develop and improve the effectiveness of your activities and communications, adding value to your organisation.
Increasingly, companies are realising that reputation is a business asset with bottom line implications. Ipsos MORI will help you protect this asset. We have more than 30 years of specialisation in corporate reputation and corporate responsibility. This, together with our global reach, enables us to provide organisations with unrivalled research-based advice for managing their reputations successfully, both at home and internationally. We have conducted more than 1,000 reputation studies for a wide range of public and private sector organisations.
Your reputation affects:
- consumers' desire to buy your products and services
- employees' pride in working for you
- investors' confidence to invest in you
- legislators' inclination to help — or hinder — you
- journalists' disposition to report positively — or negatively — about you
- NGOs' propensity to work with or against you
- stakeholders' willingness to hear your side of the story.
In addition to bespoke research, we offer Key Audience Research, a suite of studies primarily focused on elite opinion formers. These are used by clients to help manage their corporate reputations and understand the views of stakeholders who would otherwise be difficult to reach.
"Reputation: you only know what it's worth when it lies in tatters"
Financial Times
Recent clients include:
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Private sector:
- AstraZeneca
- BAA
- BBC
- BP
- British Airways
- British American Tobacco
- Camelot
- Centrica
- Chemical Industry Association
- Diageo
- E.ON UK
- Ernst & Young
- Ford
- Friends Provident
- GlaxoSmithKline
- HBOS
- HSBC
- Kingfisher
- Legal & General
- Lloyds TSB
- Marks & Spencer
- Microsoft
- Nationwide
- Nestlé
- Norwich Union
- Nuclear Industry Association
- O2
- Orange
- PricewaterhouseCoopers
- Rohm & Haas
- Royal Bank of Scotland
- Royal Mail
- Sainsbury's
- Shell
- Syngenta
- T-Mobile
- Tesco
- Toyota
- Vodafone
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Public sector:
- Audit Commission
- Birmingham City Council
- Cabinet Office
- Defra
- Department of Health
- DTI
- Equal Opportunities Commission
- HM Revenue & Customs
- Housing Corporation
- Human Tissue Authority
- Kent County Council
- Learning and Skills Council
- Local Government Association
- London Underground
- NHS Confederation
- North West Development Agency
- South East England Regional Association
- Southwark Council
- Transport for London
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Some examples of our research approaches are available here.
We have released research on diverse topics — from employee engagement to cause-related marketing, from climate change to financial literacy, from ethical investment to non-financial reporting.
Reputation Matters, our quarterly email newsletter includes a range of short articles covering corporate responsibility themes to sign up please click here. http://www.ipsos-mori.com/reputation/register.shtml