Case Studies





 Marks & Spencer

 

Shell International

Used at a global and local level to plan strategy and communications in reputation management

  • Quantitative reputation tracker to measure and track Shell's reputation in key markets.  Identifies drivers of reputation at market and audience level
  • 14 markets worldwide, among general public and special publics including academics, government, business community, media and NGOs

 

Marks & Spencer

Guiding communications strategies and feeding into Key Performance Indicators 

  • Focussed on image, reputation and communications in a competitive context
  • Regular qualitative and quantitative research programme among media stakeholders


 

British American Tabacco

Vodafone

Informed UK corporate responsibilty strategy and communications

  • Gauged stakeholder expectations of Vodafone's percieved performance and long term tracking of corporate responsibility issues
  • Targeted opinion formers including NGOs, corporate customers, suppliers and targeted press

British American Tobacco

Used to inform British American Tobacco's sustainability strategy and input to responsibilty reporting.

  • Round table sessions to facilitate dialogue between external stakeholders and company representatives.  Exploring expectations of a responsible tobacco company and British American Tobacco's key activities
  • Among stakeholders including NGOs, SRI analyst, corporate responsibility experts, industry organisations, suppliers and peers from other companies
  


Let our clients speak for themselves...
"During my 20-year career I've worked with many global agencies - Ipsos - MORI stands head and shoulders above them.

First Data Corp

"We are able to monitor the effectiveness of our current communications and gain insight into developing future strategies. This information helps us to keep our finger on the pulse and set ourselves apart from the competition. We also use it to set targets for the team in terms of efficiency and excellence."

Tania Littlehales, Head of Product PR, Marks and Spencer

"We have a long and very happy relationship with Ipsos MORI. We have used their services for a variety of audience research across the world. No matter how tough the job or how tight the deadline they have always produced high quality work. But so can a lot of others, what sets them apart is their ability to challenge your thinking, bechmark you against other leaders, recognise who the customer is and get on with it."

Patrick Dunne, Group Communications Director 3i

"You would expect all global research agencies to conduct good quality research.  Thes days that's rarely enough. Many research agencies may claim to go beyond presenting research findings - the Ipsos MORI team has worked with us constantly, as proper partners, to ensure we derive real value for our investment. They have done this through their business focussed approach, being proactive and pushing us when we've needed it, quickly responding to our requests and by applying their unique understanding of the area.

Steve Workman, Group EMF Manager, Vodafone

 

 

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Ipsos MORI contacts

  • Stewart Lewis
  • Stewart Lewis
  • Head of Reputation Centre
  • Email
  • David Racadio
  • David Racadio
  • Head of Key Audience Research
  • Email
  • Jenny Dawkins
  • Jenny Dawkins
  • Head of Corporate Responsibility Research
  • Email